Khushi A.

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Case 02

25% More Daily Activity logs Through Pet Rewards

Fitness

25% More Daily Activity logs Through Pet Rewards

Encouraging consistency by rewarding users with pet growth

Project Overview

PawFit provides a holistic app experience where owners can log walks, monitor activity levels, set health reminders, and track their pets’ overall wellness. The design balances usability and trustworthiness, ensuring owners feel confident in keeping their pets healthy and happy.

Problem Statement

Most pet care apps either focus narrowly on tracking walks or general vet info. This leaves pet parents juggling multiple tools or resorting to manual notes. Without a centralized, easy-to-use platform, they risk missed vet appointments, over/under-exercising pets, and lack of reliable insights into their pet’s well-being.

Industry

Fitness

My Role

UI/UX Designer

Platforms

Mobile

Timeline

November 2024- December 2024

View Figma Prototype

Persona

Adit Rao

Software Engineer

I just want an app that makes caring for my pet easy.

Age: 29

Location: Pune, India

Tech Proficiency: Moderate

Gender: Male

Goal

Track Bruno’s daily activity and exercise in one place.

Get health reminders (feeding, vet visits, vaccinations).

Access insights and reports to ensure Bruno stays fit.

Frustrations

Existing trackers are confusing and cluttered.

Struggles to remember feeding schedules and vet dates.

No easy way to track activity trends over time.

Process

01. User Research

Interviewed 10 pet parents to identify pain points in pet care.

Found exercise tracking, feeding reminders, and vaccination logs as the top needs.

Analyzed competitor apps and noted most lacked holistic features.

01. User Research

Interviewed 10 pet parents to identify pain points in pet care.

Found exercise tracking, feeding reminders, and vaccination logs as the top needs.

Analyzed competitor apps and noted most lacked holistic features.

01. User Research

Interviewed 10 pet parents to identify pain points in pet care.

Found exercise tracking, feeding reminders, and vaccination logs as the top needs.

Analyzed competitor apps and noted most lacked holistic features.

02. Insights

Pet parents want a central hub for all pet info.

Reminders and notifications are crucial to reduce forgetfulness.

Clear, visual dashboards make data (like walks & meals) more meaningful.

02. Insights

Pet parents want a central hub for all pet info.

Reminders and notifications are crucial to reduce forgetfulness.

Clear, visual dashboards make data (like walks & meals) more meaningful.

02. Insights

Pet parents want a central hub for all pet info.

Reminders and notifications are crucial to reduce forgetfulness.

Clear, visual dashboards make data (like walks & meals) more meaningful.

03. Design Solution

Built a daily activity tracker with walk logging and playtime.

Integrated health timeline with vaccination, vet visits, and feeding reminders.

Added a visual dashboard showing daily/weekly pet activity trends.

03. Design Solution

Built a daily activity tracker with walk logging and playtime.

Integrated health timeline with vaccination, vet visits, and feeding reminders.

Added a visual dashboard showing daily/weekly pet activity trends.

03. Design Solution

Built a daily activity tracker with walk logging and playtime.

Integrated health timeline with vaccination, vet visits, and feeding reminders.

Added a visual dashboard showing daily/weekly pet activity trends.

04. Testing & Iteration

Usability tests with 6 pet parents revealed the need for simpler navigation.

Refined reminder flows for quick scheduling of feeding/vet tasks.

Integrated shareable reports for vets or fellow caregivers.

04. Testing & Iteration

Usability tests with 6 pet parents revealed the need for simpler navigation.

Refined reminder flows for quick scheduling of feeding/vet tasks.

Integrated shareable reports for vets or fellow caregivers.

04. Testing & Iteration

Usability tests with 6 pet parents revealed the need for simpler navigation.

Refined reminder flows for quick scheduling of feeding/vet tasks.

Integrated shareable reports for vets or fellow caregivers.

Colors & Typography

User Task Flow

UI Designs

Outcome

25%

More daily activity logs after simplifying walk tracking.

2X

Increase in vet appointment in compliance with automated reminders.

40%

Higher user satisfaction due to holistic pet care features & daily rewards.

Key Learnings

1

Holistic care matters

Pet parents prefer one app for all pet-related needs rather than juggling multiple.

Holistic care matters

Pet parents prefer one app for all pet-related needs rather than juggling multiple.

1

Holistic care matters

Pet parents prefer one app for all pet-related needs rather than juggling multiple.

2

Reminders build trust

Automated notifications reduced missed feedings and appointments.

Reminders build trust

Automated notifications reduced missed feedings and appointments.

2

Reminders build trust

Automated notifications reduced missed feedings and appointments.

3

Simplicity drives adoption

A clean, intuitive interface made logging and tracking effortless for busy owners.

Simplicity drives adoption

A clean, intuitive interface made logging and tracking effortless for busy owners.

3

Simplicity drives adoption

A clean, intuitive interface made logging and tracking effortless for busy owners.

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