Khushi A.

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Logo, Branding & Packaging

Lifestyle

Sanak Sisters

From initials to identity: building brand's visual story

About The Brand

Sanak Sisters was founded during the lockdown of 2021 by my sisters and me. The name "Sanak" comes from combining the initials of all five of our names, while in Hindi, sanak also means craze perfectly representing our playful spirit.

The molten heart became our symbol of warmth and passion, while lavender emerged as our brand color to reflect a calm, aesthetic, and personalized gifting experience.

Industry

Lifestyle

My Role

Brand Designer

Duration

2 Weeks

Process

01. Building the Brand Identity

Designed the logo inspired by our combined initials and the "craze" (Sanak) meaning

Defined the lavender color palette to reflect a soft and personal aesthetic

Designed visual guidelines for consistency across packaging and social media

01. Building the Brand Identity

Designed the logo inspired by our combined initials and the "craze" (Sanak) meaning

Defined the lavender color palette to reflect a soft and personal aesthetic

Designed visual guidelines for consistency across packaging and social media

01. Building the Brand Identity

Designed the logo inspired by our combined initials and the "craze" (Sanak) meaning

Defined the lavender color palette to reflect a soft and personal aesthetic

Designed visual guidelines for consistency across packaging and social media

02. Designing the Logo & Visual Elements

Crafted a minimal yet emotional logo featuring a molten heart symbol

Explored typography and iconography that aligned with the brand's aesthetic

Created scalable versions for packaging, labels, and digital use

02. Designing the Logo & Visual Elements

Crafted a minimal yet emotional logo featuring a molten heart symbol

Explored typography and iconography that aligned with the brand's aesthetic

Created scalable versions for packaging, labels, and digital use

02. Designing the Logo & Visual Elements

Crafted a minimal yet emotional logo featuring a molten heart symbol

Explored typography and iconography that aligned with the brand's aesthetic

Created scalable versions for packaging, labels, and digital use

03. Packaging Design & Experimentation

Designed handmade product packaging (scrunchie wraps, gift boxes, labels)

Used lavender tones and subtle textures to enhance the unboxing experience

Focused on cost-effective yet aesthetic solutions for small-batch production

03. Packaging Design & Experimentation

Designed handmade product packaging (scrunchie wraps, gift boxes, labels)

Used lavender tones and subtle textures to enhance the unboxing experience

Focused on cost-effective yet aesthetic solutions for small-batch production

03. Packaging Design & Experimentation

Designed handmade product packaging (scrunchie wraps, gift boxes, labels)

Used lavender tones and subtle textures to enhance the unboxing experience

Focused on cost-effective yet aesthetic solutions for small-batch production

04. Visual Storytelling & Brand Expression

Styled and photographed products to reflect the crafted, heartfelt vibe

Designed Instagram layouts and catalogs to build recognition

Ensured every touchpoint reflected a cohesive brand experience

04. Visual Storytelling & Brand Expression

Styled and photographed products to reflect the crafted, heartfelt vibe

Designed Instagram layouts and catalogs to build recognition

Ensured every touchpoint reflected a cohesive brand experience

04. Visual Storytelling & Brand Expression

Styled and photographed products to reflect the crafted, heartfelt vibe

Designed Instagram layouts and catalogs to build recognition

Ensured every touchpoint reflected a cohesive brand experience

Impact & Reflection

300+

Sales in the first 3 months with a cohesive brand identity

End-to-end

Handled logo, branding, packaging, and customer experience end-to-end

Balance

Aesthetics with production constraints in small-batch crafting

Key Learnings

1

Design shapes perception

A cohesive identity made even small-batch products feel premium and gift-worthy.

Design shapes perception

A cohesive identity made even small-batch products feel premium and gift-worthy.

1

Design shapes perception

A cohesive identity made even small-batch products feel premium and gift-worthy.

2

Constraints spark creativity

Limited resources pushed me to experiment with DIY packaging and photography, building both resilie...

Constraints spark creativity

Limited resources pushed me to experiment with DIY packaging and photography, building both resilie...

2

Constraints spark creativity

Limited resources pushed me to experiment with DIY packaging and photography, building both resilie...

3

Branding fuels sales

Thoughtful visuals and storytelling helped sell 300+ orders in 3 months through Instagram.

Branding fuels sales

Thoughtful visuals and storytelling helped sell 300+ orders in 3 months through Instagram.

3

Branding fuels sales

Thoughtful visuals and storytelling helped sell 300+ orders in 3 months through Instagram.

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