Khushi A.

Back

Logo, Branding & Packaging

Clothing

The Horizon Clothing

Building a timeless identity for a sustainable fashion brand.

About The Brand

The Horizon Clothing, founded by Abhinav Agrawal, blends Indian heritage with contemporary fashion. With a focus on organic fabrics, handmade processes, and cultural craftsmanship, the brand creates timeless apparel for men and women. Their mission is to build a sustainable, stylish, and rooted identity that appeals to a modern audience while honoring tradition.

Industry

Clothing

My Role

Brand Designer

Duration

1 week

Process

01. Defining the Identity

Researched Indian heritage motifs and contemporary minimal aesthetics

Selected classic black & white palette to represent timelessness and sophistication

Keywords: minimal, rooted, crafted, sustainable

01. Defining the Identity

Researched Indian heritage motifs and contemporary minimal aesthetics

Selected classic black & white palette to represent timelessness and sophistication

Keywords: minimal, rooted, crafted, sustainable

01. Defining the Identity

Researched Indian heritage motifs and contemporary minimal aesthetics

Selected classic black & white palette to represent timelessness and sophistication

Keywords: minimal, rooted, crafted, sustainable

02. Logo Development

Designed a typographic wordmark logo to emphasize elegance and simplicity.

Ensured scalability — works on tags, packaging, and digital platforms.

Iterated multiple versions before finalizing a clean minimal look.

02. Logo Development

Designed a typographic wordmark logo to emphasize elegance and simplicity.

Ensured scalability — works on tags, packaging, and digital platforms.

Iterated multiple versions before finalizing a clean minimal look.

02. Logo Development

Designed a typographic wordmark logo to emphasize elegance and simplicity.

Ensured scalability — works on tags, packaging, and digital platforms.

Iterated multiple versions before finalizing a clean minimal look.

03. Visual Identity & Branding

Developed a cohesive system using classic black & white contrasts.

Chose typography that balances modern sharpness with timeless style.

Created branding guidelines for website, social media, and marketing.

03. Visual Identity & Branding

Developed a cohesive system using classic black & white contrasts.

Chose typography that balances modern sharpness with timeless style.

Created branding guidelines for website, social media, and marketing.

03. Visual Identity & Branding

Developed a cohesive system using classic black & white contrasts.

Chose typography that balances modern sharpness with timeless style.

Created branding guidelines for website, social media, and marketing.

04. Packaging

Designed eco-conscious packaging aligned with the brand ethos.

Focused on clean layouts, reusable materials, and monochrome aesthetics.

Applied branding to tags, labels, and shipping boxes for consistency.

04. Packaging

Designed eco-conscious packaging aligned with the brand ethos.

Focused on clean layouts, reusable materials, and monochrome aesthetics.

Applied branding to tags, labels, and shipping boxes for consistency.

04. Packaging

Designed eco-conscious packaging aligned with the brand ethos.

Focused on clean layouts, reusable materials, and monochrome aesthetics.

Applied branding to tags, labels, and shipping boxes for consistency.

Impact & Reflection

40%

Boost in brand recognition through cohesive logo and packaging design.

2X

Increase in sales within 3 months post branding.

100%

Consistent identity across website, social and packaging

Key Learnings

1

Timeless minimalism works

A simple black & white palette gave the brand a premium, lasting identity.

Timeless minimalism works

A simple black & white palette gave the brand a premium, lasting identity.

1

Timeless minimalism works

A simple black & white palette gave the brand a premium, lasting identity.

2

Packaging is storytelling

Eco-conscious, well-branded packaging elevated customer experience & loyalty.

Packaging is storytelling

Eco-conscious, well-branded packaging elevated customer experience & loyalty.

2

Packaging is storytelling

Eco-conscious, well-branded packaging elevated customer experience & loyalty.

3

Consistency drives trust

Unified branding across packaging and digital touchpoints doubled engagement.

Consistency drives trust

Unified branding across packaging and digital touchpoints doubled engagement.

3

Consistency drives trust

Unified branding across packaging and digital touchpoints doubled engagement.

Back to Featured works